tagline

noun

tag·​line ˈtag-ˌlīn 

1

: a reiterated phrase identified with an individual, group, or product : slogan

2

: a final line (as in a play or joke)

especially : one that serves to clarify a point or create a dramatic effect

Synonyms

• banner
• catchphrase
• cry
• shibboleth
• slogan
• watchword

Examples of tagline in a Sentence

the tagline from the drug company's ad campaign backfired and quickly became fodder for late-night comedians

Recent Examples on the Web

By testing short video clips and taglines across various demographics, the campaign demonstrated its effectiveness in positively shifting opinions about transgender people. —Forbes, 17 Jan. 2025

Their tagline is: no migration, no gender, no war — things that resonate in political constituencies in the United States but also elsewhere in Europe and around the world. —Lulu Garcia-Navarro, New York Times, 16 Jan. 2025

Ardross Castle is where the competition show films, and the tagline video is the latest promo for The Traitors Season 3, which capitalizes on having four stars from The Real Housewives universe. —Armando Tinoco, Deadline, 6 Jan. 2025

Traitors taglines just dropped 🫢 A new season of #TheTraitorsUS arrives January 9 only on Peacock. —Alejandra Gularte, Vulture, 7 Jan. 2025

Word History

First Known Use

1926, in the meaning defined at sense 2

Kids Definition

tag line

noun

: a final line (as in a joke)